Pssst... want an easy way to stay ahead of weekly consumer trends?
Subscribe to our newsletter
To mark the release of our new GWI Commerce report – out next week – today we focus on the numbers who are buying products online.
Search Results for:
Teens behind average for accessing internet via tablets
Today we preview our upcoming Teens report by looking at which devices 16-19 year olds are using to access the internet.
Windows 8 hits 200 million licences
Last Thursday, Microsoft announced that its Windows 8 operating system had reached an important milestone – passing the 200 million licences mark. This is in line with our GWI estimate from Q4 2013 which placed the global user audience at 199.16 million.
50%+ of tablet users visiting YouTube and Facebook
For our final post this week, we take a look at the top websites being visited via tablet computers.
Android extends lead over Apple in tablet market
In earlier posts, we’ve looked at Android’s increasing dominance in terms of mobile operating systems. Today we focus on how its tablet OS is faring.
Samsung increases lead as top mobile handset brand
Having already looked at mobile operating systems, here we turn our attention to the fortunes of handset brands.
Mobile operating systems: iOS highest in the US
We saw last week that the Android OS has enjoyed explosive rates of global growth during the last two years. But at a market level, strong differences persist.
Mobile internet usage hits 65% globally
We all know that the global internet population grows in size by the day. No less significant, though, is the widening range of devices that people are using to get online.
Google Glass: 24% of Americans are already interested in buying it
Although Google Glass is still being tested by a select group of “Explorers”, 24% of Americans are already interested in buying it when it hits the market (13% definitely and a further 11% if initial reviews prove favorable).
Indian internet users most keen to avoid government monitoring
In honor of this week’s Data Privacy Day, we’ve already looked at how many people are using VPNs (virtual private networks) or proxy servers because they want to surf anonymously. Today we continue with this theme by analyzing usage designed to bypass official monitoring.
42% of French VPN users looking for online anonymity
As we noted yesterday on Data Privacy Day, more than 50% of internet users are concerned about their online privacy.
On Data Privacy Day, how concerned are internet users?
The stated aim of today’s Data Privacy Day is to “encourage everyone to make protecting privacy and data a greater priority.”
Apple’s Mac turns 30 – but penetration still just 4%
Some 30 years ago today, Apple sold its first Mac computer. Fast forward three decades and the device’s appeal is certainly strong – but how many people are actually using Macs?
Daily time spent on social networks: 1 hour+ for 44%
Just how social has the global internet audience become? How long are people spending on their favorite networks each day?
Mobile networking behaviors: growth across the board
At GWI, we track a wide range of behaviors on social platforms – looking at how many people are interacting with content (by liking, following, sharing or viewing it) as well as which devices they’re using.
Non-stop networking: led by Facebook
Next week, our new GWI Social report is released. One of the behaviors it tracks is the frequency with which people are visiting social platforms – a good indicator of how engaged audiences are across various networks.