The stated aim of today’s Data Privacy Day is to “encourage everyone to make protecting privacy and data a greater priority.”

According to our research, it’s a sentiment that’s likely to resonate loudly with the global internet population. Overall, 56% express concern that the internet is undermining their personal privacy, a figure which has grown from 48% back in Q4 2010.

At a country level, it can also rise significantly higher – peaking at 68% in South Korea and 66% in China.

In a sense, though, perhaps the most revealing insight comes from looking at those who disagree with this statement. That group represents just 19% of all respondents, dropping to as little as 10% in South Korea – a trend which is surely indicative of just how live and important an issue this is for internet users.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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