The stated aim of today’s Data Privacy Day is to “encourage everyone to make protecting privacy and data a greater priority.”

According to our research, it’s a sentiment that’s likely to resonate loudly with the global internet population. Overall, 56% express concern that the internet is undermining their personal privacy, a figure which has grown from 48% back in Q4 2010.

At a country level, it can also rise significantly higher – peaking at 68% in South Korea and 66% in China.

In a sense, though, perhaps the most revealing insight comes from looking at those who disagree with this statement. That group represents just 19% of all respondents, dropping to as little as 10% in South Korea – a trend which is surely indicative of just how live and important an issue this is for internet users.

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Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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