In earlier posts, we’ve looked at Android’s increasing dominance in terms of mobile operating systems. Today we focus on how its tablet OS is faring.

Having overtaken iOS as the leading tablet OS during 2012, Android increased its lead still further during 2013. Some 53% of the tablet internet audience is now using an Android device and, if we take a long-term perspective, its success is particularly impressive: between Q2 2011 and Q4 2013, it recorded a dramatic 694% increase in estimated user numbers.

Android can now boast 30% more users than its rival; to put this in context, it was iOS which could lay claim to this title back in Q2 2011, a time when it had 34% more users than Android.

Driving this trend are heavy rates of adoption in fast-emerging internet markets – places where the competitive price-point of Android holds considerable appeal. In contrast, iOS remains ahead in a number of mature internet markets such as Australia and the US.

For the latest mobile and tablet trends, see our brand new GWI Device report – you can download a free summary here.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.