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Introducing the Brand Discovery Index

We often hear so much about how important digital channels are by themselves whether its social or content or mobile or search. Yet, there is often only anecdotal evidence to support such claims or each of the channels are analysed in isolation without considering the impact they have on each other. This is the main reason we created the Brand Discovery Index (BDI). The BDI provides us not only with a metric to analyse the relative importance of offline versus online brand discovery channels but also gives us the chance to analyse the importance of all of the components of the digital brand discovery process.

Applying the BDI

PRO PLATFORM UPDATE

We’re releasing an update to the online analysis platforms available to all GlobalWebIndex PRO License holders. The update includes a number of work-flow improvements, a new tool solution, enhanced server performance, a refresh to the look-and-feel including the brand name, PRO Tools, to align with the soon to be re-launched globalwebindex.net together with a range of new and updates services.

GWI Webinar: Brand Discovery Index

On Thursday the 21st of February GlobalWebIndex’s Director of Consulting, Brett Petersen, presents insights from the latest GlobalWebIndex framework, the “Brand Discovery Index (BDI)” which is designed to help planners, strategists and researchers with an understanding of how to prioritise offline channels vs. digital channels such as social media, search, owned websites, content, etc within the purchase journey.

A successful e-commerce strategy starts with winning the trust of the client

It’s easy for digital marketers to get caught up in the hype of the latest industry news updates telling us that 2013 is the year of mobile commerce and that tablets, phablets, smartphone and seamless integration is the future – today! Re-enforced by innovative initiatives such as purchase-by-tweet, the latest drive for Social Commerce for US customers by Twitter & American Express this is the reality for some brands.

Facebook Battles Back Against “Facebook Fatigue”

Facebook has been making the headlines recently under the guise that it is losing users, and that “Facebook Fatigue” is setting in. Indeed, this is a trend that GlobalWebIndex has noticed in our previous waves of research since 2009, particularly among the original “core demographic” of Facebook users, those early adopters of Facebook who are now in their late 20s and early 30s.

Twitter Now The Fastest Growing Social Platform In The World

Contrary to popular perception, Twitter has always been more of a niche social network in most countries around the world. In our first wave of research in July 2009, we estimated that Twitter had just 35.47 million monthly active users across the markets covered at the time. Twitter, however, is shaking off that niche status with impressive style, and as we being 2013, it is the fastest growing social platform on the planet.

Facebook Graph Search: it’s only as good as the data users put in

The other day Facebook excitedly announced “Graph Search” with Mark Zuckerberg stating that “There are so many people on Facebook, you can get a really good signal really quickly.” The problem that we see, however, is that Graph Search is entirely dependent on the inputs that users make. This is the fundamental challenge to Facebook creating a great search product that can challenge Google.

Social Thailand: The Role of Thailand in the Social Networking World

Benchmarking as one of the 10 most socially engaged countries in the world according to the GlobalWebIndex Social Engagement Benchmark, Thailand presents a valuable opportunity for brands to engage with their customers through social media. In this interview for the Thai-Italian Chamber of Commerce, I explore the implications and the advantages of these findings for digital strategists and planners.

New Analysis Platforms

Today we are unveiling an evolution to our Analysis Platform. Over the last year, we’ve received a lot of feedback from our clients about the way they currently use our self-service Analysis Platform. We take great pride in providing the best possible service to our clients and we’ve taken client feedback on-board to produce a faster, easier to use, more intuitive and, ultimately, more useful online research platform.

Our most significant development is the brand new express view – known as the Report Builder. Report Builder allows for the rapid extraction of GlobalWebIndex data relating to pre-defined online behaviour reports. Reports range from Internet user demographics to Internet behaviour and social platforms. What’s more, reports are built up using target audiences you have already created in the Audience View.

GWI at LeWeb 2012

GlobalWebIndex is blogging live from LeWeb Paris – the biggest tech event in Europe. We had the pleasure of presenting our latest metric, the Social Engagement Benchmark, to industry leaders from around the world.

SEB Score LIVE Webinar – 28th November 2012

The inaugural Social Engagement Benchmark Score (SEB Score) Report was released in October 2012 providing a unique singular measure to assess how socially engaged different markets and segments are, globally and locally. In our GWI Q4 Webinar on November 28th we’re exclusively inviting clients of the GlobalWebIndex to explore:

  • How the SEB Score was created
  • How to interpret it
  • How to apply it to your brand or client brands
  • Exploring the reason for Fast Growth Markets are leading social media engagement

The webinar will be hosted through G+ with further information and calendar placeholder provided via email, client blog, twitter and G+ in the weeks leading up to the event.

Click here to register for the webinar

Ahead of the webinar we’re inviting you to join our social comms channels providing insight and solution updates.