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4 things you probably didn’t know you could do with GWI

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What Gen Z really think and why you should care

Marketing

Why passion points are key for audience intelligence

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Fast fashion today: a closer look at Shein

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Unsure about the metaverse? Here’s what you (might) need to know

Marketing

Fact or fiction: what it actually means to be data-led in 2022

Trends

How effective are ads on social media?

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Casting insight on foreign language media

Marketing

Brand loyalty is down, here’s how to push it up

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It must be love: a look at Valentine’s Day around the world

Thought leadership

We’ve raised over $180M to continue building the future of audience insight technology

Trends

How to make personal information sharing work for your customers in 2022

Chart of the Week

Beijing Winter Olympics: 4 insights you should snow

Marketing

Target market segmentation: how to use it to your advantage

Trends

#Foodporn: how to say bon appetit on social media

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Chinese New Year: how marketers can connect during uncertainty

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