GWI.
  • Our data
  • Our platform
  • Resources
  • Pricing
  • About
  • Sign in
  • Book demo
  • Our data
  • Our platform
  • Resources
  • Pricing
  • About
  • Sign in
  • Book demo
mm

Katie Gilsenan

Katie is Trends Manager at GWI. She’s an avid baker and Harry Potter fanatic, who loves to binge-watch all the latest shows. When she’s not busy whipping up a cheesecake or watching murder-mysteries, you’ll find her exploring what makes consumers tick.
Chart of the Week

Mental health: what people expect from businesses

Never miss a post

By subscribing, you confirm you’re happy for us to send you our latest articles.
Chart of the Week

How the cost of living crisis is affecting consumer spending
Chart of the Week

The 5 biggest entertainment trends to know
Chart of the Week

What Gen Z really think and why you should care
Chart of the Week

It must be love: a look at Valentine’s Day around the world
Chart of the Week

2022 New Year’s resolutions: positive change is in
Trends

Affluent consumers: tapping into the wealthiest segment
Chart of the Week

The next gen: getting to know kids’ relationship with video games
Chart of the Week

Giving back: consumers’ charitable behaviors in 2021
Chart of the Week

The biggest COVID-19 trends that are here to stay
Chart of the Week

Sustainability in 2021: business as usual isn’t an option
Trends

Green awakening: making sustainability part of the recovery in 2021
Chart of the Week

Demystifying AI and automation in the workplace
Trends

Persona spotlight: B2B healthcare decision-makers
Chart of the Week

Diversity is everyone’s responsibility: getting to know Black American consumers
Trends

Closely connected: social media’s role during COVID-19

  • Previous
  • 1
  • 2
  • 3
  • Next

Popular reads
Marketing

How to tap into your target audience using consumer insights
Marketing

4 digital media planning tips to ace your marketing strategy (with examples)
Marketing

8 localized marketing campaigns that hit the mark

Never miss a post

By subscribing, you confirm you’re happy for us to send you our latest articles.

Back to top

Haven’t found what you’re looking for?

Look below for more information about our data, platform and how we help brands outperform the competition.

Products
  • GWI Core
  • GWI Gaming
  • GWI Kids
  • GWI Sports
  • GWI USA
  • GWI Work
  • GWI Zeitgeist
  • Custom services
  • TV reach and frequency
Resources
  • Blog
  • Case studies
  • Reports
  • Webinars
  • 2022 trends
  • Coronavirus research
  • Gen Z
GWI
  • About
  • Data coverage
  • Careers
  • Partnerships
  • Contact
  • GWI Student
More
  • Terms and conditions
  • Privacy
  • California residents
  • Help
Get in touch
  • +44 (0) 207 731 1614
  • hello@gwi.com
Follow us
GlobalWebIndex

Copyright © GWI 2022. All rights reserved.