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Katie Gilsenan
Katie's Consumer Insights Manager at GWI. She’s an eco-friendly, dog-obsessed horror fan. When not cuddling canines, she’s busy sniffing out insights on what makes consumers tick (especially on sustainability and healthcare).
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The next gen: getting to know kids’ relationship with video games
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Giving back: consumers’ charitable behaviors in 2021
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The biggest COVID-19 trends that are here to stay
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Sustainability in 2021: business as usual isn’t an option
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Green awakening: making sustainability part of the recovery in 2021
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Demystifying AI and automation in the workplace
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Persona spotlight: B2B healthcare decision-makers
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Diversity is everyone’s responsibility: getting to know Black American consumers
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Closely connected: social media’s role during COVID-19
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Brand messaging during coronavirus: what consumers really want
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How wearable tech is helping consumers take control of their wellbeing
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Coronavirus: how professionals are adapting to remote working
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Coronavirus: the impact on buying behaviors
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Hey big spenders: 5 insights to know about affluent consumers
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2019 in Review: Social Media is Changing, and It’s Not a Bad Thing.
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6 Gen Z Stereotypes Busted
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Programmatic ad buying: when brands get it right
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Post-lockdown fashion: where comfort meets excess
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What we can learn from the UK and India’s second waves
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