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Viktoriya Trifonova

Viktoriya is Trends Manager at GWI. As a criminology graduate, she loves to binge crime documentaries, but also uncover what’s inside the consumer mind.
Trends

Make OOH work for you: four insights for more impact

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Trends

#Foodporn: how to say bon appetit on social media

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Returning to the office made simple

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Black Friday: planning ahead with the latest stats

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WFH one year on: expectations vs reality

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Tokyo Olympics: 4 insights to inspire your marketing campaigns

Trends

How the new breed of investor is disrupting the financial markets

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4 things to remember when guiding employees through 2021

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How to restore brand loyalty during a pandemic

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How the outbreak has changed the way we use social media

Trends

Coronavirus: why mental health is as important as physical health

Trends

How the outbreak is changing entertainment habits

Trends

Food for thought: A deep-dive into consumer diet preferences

Chart of the Week

Does Social Media Matter in the B2B Purchase Journey?

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Black Friday: What Will it Take to Clear The Shelves?

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How to Score a Try with the Rugby World Cup Audience

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