With the Apple Watch now on the wrists of millions of users around the world, Google Glass, one of the first devices to make a splash in the wearables market has been well and truly over-shadowed.

Having launched 2 years ago, Google’s wearable had many positives but a $1,500 price tag and a serious image problem meant that it didn’t make the impact Google wanted.

But GWI’s research in the UK/US shows that interest in Google Glass is still healthy. A quarter of internet users are still interested in using Glass, with figures reaching 40% among 16-34s. These numbers might be a little behind those for Apple Watch but they do show that Google Glass is far from dead and buried.

A re-launch of Google Glass is expected to come in Spring 2016 and Glass 2.0 has clearly taken some tips from the fashion-forward strategy of Apple Watch by teaming up with Luxxotica, a premium Italian eyewear manufacturer who make glasses for Ray-Ban, Oakley and Prada, among others.

If Google can fix its image problem, the opportunity for success is there.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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