With 41% of Luxury Fashion Buyers saying that consumer reviews are influential over their purchases, today’s chart takes a look at the factors most likely to drive advocacy among this audience.
It’s a quarter of Luxury Fashion Buyers who have posted something online relating to fashion or clothing in the last month. Above all, high-quality products are the biggest motivator for this behavior.
Nevertheless, there’s a healthy 44% who would do so out of simple love for the brand, and a similar figure who would in exchange for rewards like future discounts.
Elsewhere, we see smaller but still important scores for becoming an advocate when there is a one-to-one relationship with the brand (1 in 5) and when there’s been great customer service (1 in 3). And while it’s under a fifth who say they would promote a brand if it enhances their online reputation/status, that does make Luxury Fashion Buyers over 1.5x more likely than the average internet user to say this.
