Today we preview more data from our new GWI Brand report (download a free summary here) to compare brand engagement levels on three of the biggest social networks.

Overall, the enduring dominance of Facebook is clear. Across the five brand-consumer interactions tracked in our chart, people are typically two, if not three, times more likely to be doing them on Facebook as on Twitter or Google+.

Of course, Facebook’s bigger user base is a key contributor to this, but it still provides food-for-thought against any claims that the social networking giant has lost its relevance.


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Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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