Today we preview more data from our new GWI Brand report (download a free summary here) to compare brand engagement levels on three of the biggest social networks.
Overall, the enduring dominance of Facebook is clear. Across the five brand-consumer interactions tracked in our chart, people are typically two, if not three, times more likely to be doing them on Facebook as on Twitter or Google+.
Of course, Facebook’s bigger user base is a key contributor to this, but it still provides food-for-thought against any claims that the social networking giant has lost its relevance.
