For some time now, Big Data has been bringing truly personalized recommendations to the screens of internet users. But from the consumer’s perspective, just how valuable are they felt to be?

As we explore in our new GWI Brand report, over a quarter say that bespoke recommendations are likely to have positive impact over their purchase intentions. That’s someway behind things like financial rewards or access to customer feedback, but they’re still one of the top five influences.

Regionally, though, there’s strong variation to be seen: personal recommendations are nearly twice as important in APAC as in North America.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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