Tuesday’s blog looks at one of the most important subjects from our new GWI Entertainment report (download a free summary here) – online vs linear/broadcast TV.

GWI’s long-term figures show a pretty consistent pattern here: generally speaking, online forms of TV are playing a more and more important role within the consumer’s overall entertainment portfolio.

Last month, half of online adults watched TVoD and a fifth watched Netflix. This popularity is reflected in the amount of time internet users are watching online TV per day – which has increased by 25% from 2012 to 2014.

Online TV still has some way to go before it challenges linear television but younger internet users are pushing the shift to digital; on average 16-24s now spend more than an hour watching online TV each day.

Internet users in emerging markets are also leading the way. In China and Thailand, time devoted to online TV is almost at parity with that captured by linear television.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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