From the first high-profile Grand Challenge to the more recent model by Google, the eventual arrival of driverless cars to the roads has been grabbing media attention for a few years now. And by utilizing a new addition to our Core survey, today’s chart shows that the potential audience for these vehicles looks pretty decent: close to 4 in 10 express interest in using them in the future.

Behind the headline figure lie some important age-based patterns. The 25-34 age bracket is currently the most enthusiastic about using self-driving cars, with interest then falling directly in line with age to hit a low of 27% among 55-64s.

The regional figures are also subject to some substantial variation. APAC tops the list, with 44% here seeing appeal in these cars. Internet users in the Middle East and Africa express a similar level of interest, but their North American and European counterparts come in more than 10 points behind.

Still, with interest not dipping much below the 30% mark across any of the age or regional breaks, it’s clear that driverless cars could easily find an early adopter audience.


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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