Capping off our series this week on the use of tablets, today’s chart explains one key reason why tablets have come to be seen as secondary devices: Tablet Users are more likely to be conducting all online activities via their smartphones instead.

Tablets do have a distinct appeal to their users when it comes to search and social, where they perform the best against mobile. And that watching video clips and watching sports coverage round off the top 5 shows one inherent advantage that tablets can hold onto: their larger screen size.

With the evolution of phones into phablets, it is likely that mobiles will continue to be the go-to device for most online activities and may pull even further ahead in the realm of video. Yet in a multi-device landscape, Tablet Users will continue watching on both as circumstances dictate, rather than transfer all of their video consumption to their smartphone.

60% of Tablet Users Watching Sports on their TabletExplore data in PRO PlatformDownload The Beginners Guide to Audience Profiling

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