Data collected on Day 1 of the World Cup via our Real-Time Panels in Brazil, the UK and the US shows the continuing dominance of Facebook inside the social space: an impressive 94% of networkers say they’re using it as they watch games.

Twitter is a major destination too; overall, 59% of networkers are connecting with the service during matches – underlining the importance of being able to see conversations and stories that are trending.

Finally, the value of WhatsApp in Brazil is abundantly clear from these figures: some 57% will be sending messages via the app, compared to just 28% in the UK and 12% in the US.

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Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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