With the anniversary of the Apple Watch coming up over the weekend, today’s chart looks at the impact of this device in the UK and US.
Apple has a proven track record of entering already-established marketplaces and building up dominance. And it seems to be a case of history repeating itself in this sector; one year on from its release and GWI’s data shows that Apple’s watch is the brand of choice for 4 in 10 smartwatch owners in the UK and USA (giving it a narrow lead over major rival Samsung, despite the latter’s longer time in the market).
Overall, it’s still very small percentages in these markets who have splashed the cash for a smartwatch. However, if manufacturers can overcome current perceptions that smartwatches are too expensive and too unable to replicate the functionality of smartphones, then it’s clear that Apple would stand to be a major beneficiary.
