During the 2018 Academy Awards this weekend, social media is expected to be awash with #Oscars as internet users take to the platforms to follow and participate in the chat. In today’s chart, we look at how Cinemagoers are likely to be at the center of the social conversation.  

Of all the topics tracked by GlobalWebIndex, Cinemagoers are most likely to be posting opinions about films online. Each month, a quarter of this consumer segment do, with the youngest Cinemagoers being the most enthusiastic reviewers (3 in 10 16-24s). And social is more than likely to be the go-to place for those wanting to share: 100% visited a social platform last month, with 1 in 2 saying a main reason for using social is to share their opinion.

The influence of the social media buzz created by Cinemagoers will be most powerful during awards season. Their opinions will help shape the hype online for new audiences motivated to support the titles on social, or visit the cinema to see what the fuss is all about for the winning names.

For more insights on Cinemagoers, download our free infographic.

Cinemagoers are defined as internet users aged 16-64 who visit the cinema at least once a month.

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