Amazon may be launching an ever-widening array of services but online commerce remains at the heart of its business. Outside of China, over half of digital consumers are engaging with Amazon in some way each month and, as our chart today shows, it’s the availability of free delivery options that is key to convincing these visitors to complete a purchase.
Among the 14 distinct purchase drivers tracked by GWI, free delivery options emerge as the clear winner for Amazon visitors – 63% say this offer would influence their purchase decision (giving it an over 20-point lead over the next most important option).
This importance of this purchase driver gives some context to the success of Amazon Prime, particularly as 30% of Amazon Visitors also value next-day delivery and the company continues to add ever more services into the Prime package.
