Yesterday, we saw that 65% of the global internet population are buying products online each month.

Here, we look at which devices they’re using – with our chart showing just how dominant PCs/laptops still are. In fact, almost everyone buying online is doing so via a PC/laptop for at least some of their purchases (61% of internet users overall, and 93% of internet purchasers).

Nevertheless, more than a quarter of the internet audience is engaging with m-commerce, with over a tenth of online individuals having bought via a tablet.

Perhaps just as significantly, 27% of internet users have bought a product via a PC/laptop as well as a mobile or a tablet. Multi-device or multi-channel commerce is thus thriving. It’s also pretty telling that 16-24s are the age group least likely to have made an online purchase via a PC or laptop in the last month, indicating just how bright the prospects for m- and t-commerce are within this group.

For the latest global trends in online commerce, see our new GWI Commerce report.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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