With our full set of Generations reports now available to download on the Insight store – spanning Teens and Millennials to Gen X and Boomers – today’s blog post focuses on how second-screening behaviors vary by age.

For Millennials, mobiles are the clear first-choice and have a 20-point lead over second-placed laptops. The gap is much less pronounced for Gen X – where mobiles are just 7 points ahead – and the trend then reverses for Boomers, who remain more likely to dual-screen via a laptop. In fact, even desktops still outscore mobiles among the Boomers.

But it’s not just second-screen devices which are subject to variation – so too do the most popular activities differ between the generations. For Millennials, it’s chatting to friends which takes top spot – giving yet more context for the explosion of mobile messaging apps among this demographic. Among older groups, however, it’s more functional activities that prevail; reading the news is top for Gen X, while emailing is in pole position for Boomers.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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