Concluding our series of blog posts to mark Data Privacy Day, here we take a look at Snapchat’s fortunes during late 2013.

At a global level, its user base is still pretty small – 4% are monthly users. But its rate of growth is pretty impressive; between Q3 and Q4 last year, its estimated audience size climbed 56% to near the 40 million mark.

If we look at penetration at a market level, it’s also clear that Snapchat has made much bigger inroads in particular countries. The US and Ireland top the list at 13% of internet users each, followed closely by the UK (12%) and Australia (10%). In other places it’s still got much further to go, dipping to 1% in places like Argentina, South Africa and several European countries. Still, not bad for an app that’s been around for such a relatively short period of time.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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