Android might present a number of challenges in terms of app development, but today’s post and chart – which draws on data from our new Gamers report, a summary of which can be downloaded here – shows that it’s by far the most popular OS among the gaming audience.

Overall, more than half of console gamers, as well as 64% of mobile gamers, are using Android.

Nevertheless, GWI’s research also shows that iPhone usage is higher than average among gamers of all types, with 25% of Next Gen gamers (those who play Xbox One, PS4 and Wii U) using Apple’s OS.

Lagging somewhat behind, Windows Phone OS represents a small fraction of the market. Yet it’s worth noting that more than 1 in 10 Xbox One gamers are currently using a Windows Phone (twice the average) with 16% owning a Windows OS tablet (three times the average).


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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