With our new US Market Report now available to download (check out a free summary here), today we draw on some of its data to look at online purchasing behaviors among American internet users.
At the end of 2013, 72% had bought a product online within the last month (via any device). PCs/laptops remain the overwhelmingly favorite purchase channel (69%), but over a quarter (28%) have used a mobile and 14% a tablet.
However, it’s multi-device or multi-channel commerce that represents one of the biggest stories here: 30% of internet users in the US have purchased products via a PC/laptop as well as a mobile or a tablet. Purchasing across all three devices is still much less common (just 8% have done this) but we have to expect the numbers for all combinations of multi-channel buying to rise throughout 2014.