Our new GWI Social report is out this week (you can download a summary here). The chart below takes a look at the top 10 social platforms globally.

Outside of China, GWI tracks more than 35 named platforms – some global, some localized to particular regions or markets. Despite this wealth of services, Facebook is ahead of all of them; as 2014 nears its end, the social networking giant is able to boast a 20-point lead over its next closest rival in terms of both membership and active usage rates.

Certainly, the ways in which people are interacting with Facebook continue to evolve, and other networks are able to boast much faster growth rates and much younger audiences. Nevertheless, it’s critical to recognize that more than four fifths (83%) of online adults outside of China are members of Facebook, while close to half (47%) consider themselves to be actively using the network. For a service which is now more than ten years old, this is an extremely impressive achievement – and one that underlines the consistently impressive reach that Facebook offers.

To download the full version of the new GWI Social Q3 report, please visit our Insight Store.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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