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Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.

Trends

Understanding the Women’s World Cup Audience

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Trends

U.S. Attitudes to Sports Betting a Year After PASPA Repeal

Trends

Teenagers and Social Media: What Every Marketer Should Know

Trends

4 Things Brands Should Know About Targeting Ad-Blockers

Trends

Aspirational Consumers: Why they Matter and What Brands Should Know

Trends

How the Gaming Industry Can “Level Up” in Diversity

Trends

Can the Oscars Keep up with Changing Audience Behaviors?

Trends

Why is Vaping on the Rise?

Trends

5 Digital Trends You Might Have Missed in 2018

Trends

5 Things To Know About Veganuary and Veganism

Trends

Does New Tech Excite or Worry Consumers?

Trends

5 Things to Know About Brand Discovery in 2019

Trends

The Biggest Media and Entertainment Trends to Watch in 2019

Trends

Is TikTok setting the scene for music on social media?

Trends

Will QR Codes Make a Comeback in 2019?

Trends

5 Global Consumer Trends Every Brand Should Know Ahead of 2019

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